Creative DSM Marketing Blog

Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

The Evolution of Advertising: From Print to Digital Dominance
Abbey Van Wyngarden Abbey Van Wyngarden

The Evolution of Advertising: From Print to Digital Dominance

Throughout the last several decades, print advertising has slowly evolved into the use of digital advertising. Explore this blog as we discuss the history and types of print advertising and why the shift to digital advertising occurred.

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Unlocking Growth: Internal Marketing Strategies vs. Outsourced Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

Unlocking Growth: Internal Marketing Strategies vs. Outsourced Marketing

In the dynamic landscape of business, fostering growth isn't merely about external outreach; it begins within the organization. Internal marketing, often underestimated, plays a pivotal role in shaping a company's success. This blog explores the substantial benefits of internal marketing and why outsourcing to a specialized marketing agency can be a game-changer.

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Mastering the Art of Instagram: Strategies for Success
Jan Zabel Jan Zabel

Mastering the Art of Instagram: Strategies for Success

Whether you're an influencer seeking to broaden your reach or a brand aiming to connect with your target audience, excelling on Instagram is no longer an option but a necessity. Let's delve into effective strategies that will empower you to conquer this visually-driven social sphere.

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Unlocking the Power of Google Search: Tips to Rank Higher and Reap the Benefits
Abbey Van Wyngarden Abbey Van Wyngarden

Unlocking the Power of Google Search: Tips to Rank Higher and Reap the Benefits

In today's digital age, where information is just a click away, having a strong online presence is paramount for businesses and individuals alike. Google, as the dominant search engine, plays a pivotal role in this landscape. Ranking higher on Google search results can significantly impact your visibility and success.

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Crafting Compelling Blogs: Tips and Strategies
Abbey Van Wyngarden Abbey Van Wyngarden

Crafting Compelling Blogs: Tips and Strategies

Blog writing and implementation has become a powerful tool for businesses and individuals alike to connect with their target audience, establish authority, and drive organic traffic to their websites. However, creating high-quality, engaging blog content is no easy task. To help you master the art of blogging, this article will provide you with valuable tips on writing blogs and generating ideas that captivate your readers.

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The Impact of Trending Video Sounds on Social Media Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

The Impact of Trending Video Sounds on Social Media Marketing

Incorporating trending video sounds into your social media strategy might just be the game-changer you need. These sounds, derived from popular culture, can do wonders for your online presence. Let's delve into why leveraging these sounds is a smart move and explore the top benefits they bring to the table.

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5 Tips for Measuring Social Media ROI: Metrics that Truly Matter
Abbey Van Wyngarden Abbey Van Wyngarden

5 Tips for Measuring Social Media ROI: Metrics that Truly Matter

In today's digital landscape, where social media reigns supreme, measuring the return on investment (ROI) of your social media campaigns is paramount. However, amidst the sea of metrics available, it's crucial to focus on those that truly reflect the success of your efforts.

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The Art of Content Curation: Engaging Your Audience on Social Media
Abbey Van Wyngarden Abbey Van Wyngarden

The Art of Content Curation: Engaging Your Audience on Social Media

When you find yourself struggling to generate fresh ideas, content curation can come to the rescue. Curating content allows you to leverage existing resources to create meaningful posts that resonate with your audience. In this blog, we'll explore the top three ways to curate content that relates to your audience, helping you maintain an active and engaging social media presence.

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Unleashing the Power of Marketing Analytics: Why Tracking and Maintaining Data is Crucial
Abbey Van Wyngarden Abbey Van Wyngarden

Unleashing the Power of Marketing Analytics: Why Tracking and Maintaining Data is Crucial

In today's hyper-competitive business landscape, data has emerged as the fuel that drives successful marketing strategies. Marketers are now presented with a wealth of information about their customers, campaigns, and overall performance. However, without a systematic approach to tracking and maintaining marketing analytics, these insights remain untapped potential.

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The Evolution of Social Media: A Decade of Transformative Changes
Abbey Van Wyngarden Abbey Van Wyngarden

The Evolution of Social Media: A Decade of Transformative Changes

Over the past decade, social media platforms have undergone remarkable transformations, revolutionizing the way individuals, businesses, and communities interact online. From the rise of visual content to the prevalence of user-generated narratives, this article delves into the key changes that have defined social media in recent years.

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What Are Backlinks & Why Should Business Care?
Backlink Strategies, Local SEO, Search Engine Optimize Abbey Van Wyngarden Backlink Strategies, Local SEO, Search Engine Optimize Abbey Van Wyngarden

What Are Backlinks & Why Should Business Care?

Search Engine Optimization strategies change with a never ending lightening pace, which requires small businesses to shift focus with every algorithm change. However, backlinks seem to be one piece of the SEO juice that hasn’t changed importance since the very first Google update. So let’s talk about what backlinks are, and why they are important to large and small businesses alike.

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How to Create and SEO Blog Post
Search Engine Optimize Abbey Van Wyngarden Search Engine Optimize Abbey Van Wyngarden

How to Create and SEO Blog Post

A blog is a great way to shared owned content that positions your business as an expert in the industry and gives value to your consumer. Whether the blog focuses on ways to efficiently use your product, a spotlight on a business partner, or a behind the scenes look at your business, your content is aimed to catch the eye of your ideal customer.

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Local SEO: Asking for Google Reviews
Local SEO Abbey Van Wyngarden Local SEO Abbey Van Wyngarden

Local SEO: Asking for Google Reviews

First of all, whenever you are asking something from a client, MAKE IT EASY. Always include a link, and be polite. You never want to force a review, or do exchanges for it as it's against Google policy. But a polite ask is better than not receiving anything. :) 

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What is SEO?
Search Engine Optimize Abbey Van Wyngarden Search Engine Optimize Abbey Van Wyngarden

What is SEO?

SEO is search engine optimization, which is a fancy way of describing your link ranking on Google, Bing and Yahoo. If your business has a website, and you don’t have a search engine optimization strategy in place, let’s review SEO 101.

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