Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
How Can I Become a Social Media Marketing Pro?
The benefits of social media marketing are vast. It helps build brand awareness, increases visibility and reach, and provides an affordable alternative to traditional advertising. Follow along to learn more!
How to Market Your Niche: Tips from a Digital and Social Marketer
Whether you're a small business owner, an entrepreneur, or simply looking to promote your personal brand, here are some tips that can help you reach your target audience and stand out in a crowded marketplace.
Importance of SEO Focused Landing Pages
By implementing effective SEO strategies, you can increase your website's visibility, heighten organic traffic, and get another step closer to achieving your business goals. Start your landing page journey today!
Why You Should Be Sharing Video Content On Social Media
We’ve seen the use of video content on social media platforms has become increasingly popular. Video content can help businesses and individuals to engage with their audience and build a strong online presence. Keep reading to see why you should be sharing video content on social media.
How We Increased ROAS for Our Home Improvement Client
As a home improvement business, it's important to get the most return on investment from your advertising campaigns. Our client was struggling with their Google Ads campaigns - low click-through rates and high costs. However, at Creative DSM, we were able to increase their Google Ads click-through rates by 150% while lowering costs by 15%. Our strategy was focused on improving our client's organic quality score, which helped us achieve these results.
How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.
Understanding the Instagram Algorithm: A Guide
The Instagram algorithm is a complex system that determines what content appears on users' feeds. It works by using a combination of factors, such as the relevance, timeliness, and engagement of posts, to rank them in order of importance.
How To Increase Your ROI With Digital Analytics
Digital analytics can be a helpful tool for any marketer looking to optimize their campaigns and increase their return on investment (ROI). By tracking and analyzing data from your different digital channels, you can gain valuable insights into how users are interacting with your brand and make data-driven decisions to improve your marketing performance. Keep reading to learn some tips on how to increase your ROI with digital analytics.
Top Marketing Tools to Utilize in 2023
As we are now a few months into 2023, digital and social marketing tools are becoming more sophisticated and diverse than ever before. In this blog, I’ll be sharing some of the top marketing tools that businesses can leverage to stay ahead of the curve and reach their target audience effectively.
3 Effective Social Media Marketing Tips
Social media has become an essential tool for businesses of all sizes to connect with their target audience and promote their products or services. With over 4.2 billion active users, social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer a great opportunity for businesses to reach a vast audience and build their brand. However, it can be challenging to stand out from the crowd. Keep reading to learn some tips for effective social media marketing that can help you increase your brand awareness, engage with your audience, and drive more conversions.
5 Best Practices for Email Marketing
Email marketing is a powerful tool for businesses of all sizes to reach their target audience and promote their products or services. However, it won’t be effective to just send out emails and hope for the best. To be successful, you need to follow email marketing best practices that will help you engage your audience and achieve your marketing goals.
5 Copywriting Swaps to Use in Your Blog Writing
As a digital marketer, I understand the importance of effective copywriting when it comes to creating engaging blog content. Good copy can make or break a blog post, and it's essential to keep your audience engaged from start to finish.
With that in mind, here are some helpful copywriting swaps to make in your blog writing to take your content to the next level:
Why is it important to track my marketing analytics?
Marketing analytics is the practice of measuring, managing, and analyzing the performance of your marketing campaigns. By tracking your marketing analytics, you can gain valuable insights into how your campaigns are performing and make data-driven decisions to improve their effectiveness.
Why Should I Update My Business Website Frequently?
As a digital and social marketing expert, I can confidently say that your business website is your online storefront. It is the first thing your potential customers see when they search for your products or services online. It is therefore imperative that you maintain a current and updated website that reflects the values of your business.
How to Increase Search Engine Optimization (SEO)
Search engine optimization (SEO) is when you optimize your website to rank higher in search engine results pages (SERPs). The higher your website ranks in the search results, the more likely it is that potential customers will find and click on your website. Keep reading to discover some effective ways to increase your website's search engine optimization.
4 Quick Branding Tips to Apply to Your Socials
In today's digital age, social media has become a vital platform for businesses to connect with their audience and build a brand presence. However, with so much noise and competition out there, it's essential to create a strong brand identity that stands out from the crowd. Here are 4 quick branding tips you could apply to your social media channels
Top 3 Things to Remember About the Instagram Algorithm
With so much content being uploaded every day, it can be challenging to get your posts seen by your followers, let alone by people who don't follow you. This is where the Instagram algorithm comes in. Understanding how the algorithm works can help you optimize your posts for maximum visibility and engagement. In this blog post, we will discuss the top three things you need to know about how the Instagram algorithm works.
What is MDF?
Marketing Development Funds (MDF) are funds provided by a company to its channel partners, resellers, distributors, or other intermediaries to support their marketing efforts. These funds are made to help partners promote and sell the company's products or services to drive demand for them in the market. This is one of the most common and traditional types of funding in the market.
How to Write a Relatable Brand
Creating a brand that can relate to your target audience is key for building brand loyalty and driving business success. Having a relatable brand will increase brand loyalty and consumers will lean more towards your business when making a purchase decision. Keep reading to learn more about the steps involved with writing a relatable brand.
Is Interacting on Your Instagram Business Account Important?
In today's digital age, having a strong presence on social media is crucial for any business. Instagram, in particular, has become an increasingly popular platform for businesses to engage with their audience and promote their brand. However, simply having an Instagram business page is not enough. It is equally important to actively engage and interact with your followers. In this blog, we will explore the importance of interacting on your Instagram business page and why it should be an integral part of your social media strategy.